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Podcast-In this episode we talk about a YouTube video that was being passed around recently by some click bait channel called “Company Man”. The title of that video reads “The Problem Facing Harley-Davidson” and the description reads “Harley-Davidson is the biggest name in motorcycles…but they've seen better days. This video discusses the big problem they are facing.” and nothing more. No, I'm not linking to that video as it's clearly biased.
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We won't completely trash the video or the creator as it at least brings up some points for discussion, so thanks for that. Be careful with channels like this as we can't confirm the guy who made this video even rides or is involved in the motorcycle industry at all. He just took a bunch of video clips he got elsewhere online and made a voiceover with different information he found. He's likely not even qualified to speak about this issue.
We think it's mostly hype about Harley-Davidson having any sort of substantial problems and we don't think they have any more than they always have. Many articles are floating around the internet on this subject, very few being credible. This has been going on for a long time and of course, Harley-Davidson is the longtime leader in the United States. Many competitors want them to go down and so this sort of propaganda floats around. That happens to every big leading company, regardless of the industry.
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We really break it down in this episode, so you'll have to listen in to find out the truths and of course our opinions. Yes, because we are actual bikers and involved in the biker industry, unlike the creator of that particular video.
I'm not biased. Heck, I'd be the first to tell you if I believed Harley had any new or major issues. With that said, Harley has been changing and trying new things for some time and they'll need to continue to be very progressive to stay relevant or they will face serious problems. Clearly, Harley knows they have to step up their game and change with the times. They have several other manufacturers biting at their heels and trying to get a piece of the pie.
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Given the recall/warning from HD about brake fluid breakdown.
Apparently a 2 year change of fluid is required. Maybe a short video on changing that and all attendant stuff might be worthwhile.
What do you think?
It’s on our list of “to do” videos for sure. Oscar needs to change his, so hopefully we can put that together for everyone.
I own an Independant shop after working for Harley for the last 8 years. Harley is in trouble for several reasons. 1. The used market is so flooded with used Harley Davidson, you can save thousands of dollars for a bike with very minimal miles. 2. The younger kids are not buying new bikes including he 750/500. They are buying the used Dyna/Sportster and wrenching on them themselves. The younger generation is not afraid to work on their own bikes they strive too. I sell tons of parts and service items to these kids. The only time I see there bike in my shop is if they don’t have the specialty tool for a repair or upgrade or they make a mistake while performing a task. I hate the discussions that say metric bikes are cheaper and that’s why more people lead that ways. I work on all make and models as well as worked as a powersports insurance agent and can tell you that it is not cheaper to own a metric bike. It may be cheaper initially but services, repairs, accessories (if they are available) are just as expensive. Harley set themselves up for failure in the mid 2000’s when they flooded the market and focused on the core rider vs the outliers.
Good input Ray. Thanks for sharing your thoughts.
Harley-Davidson is pricing themselves write out of the motorcycle Market.
43,000 dollars for a CVO Road Glide, and we wonder why sales have declined or could it be the short life’s of the 88” then the 96” to the 103” or the 107 or the final jump to a 114” motor, 117” if you want the big motor. Harley had it when we all road a shovel head at 80” or an evo at 80”, yes we built bigger motors and Harley needed to.
I believe the way Harley introduced the bigger motors was all wrong, left the guy who bought the 96” motor in 2010 with almost a Sportster motor by today’s standards. Different motors for different models or a performance version “like Chevy did with SS” Harley did this themselves!