If you're a Harley-Davidson enthusiast looking for a reason to hit the road, the 2025 Let's Ride Challenge: Ride for Heroes is the perfect opportunity. This nationwide event runs from March 28th through October 31st and is open to U.S. residents only. Not only will you have the chance to log miles and win incredible prizes, but you'll also contribute to a great cause—Harley-Davidson is donating up to $1 million to charities supporting veterans, military personnel, and first responders.
As a 30-year law enforcement officer and motorcycle officer, this cause is deeply personal to me. Plus, Harley-Davidson is giving away five brand-new 2025 Harley-Davidson motorcycles! Below, I'll break down everything you need to know to get involved.
How to Register for the 2025 Let's Ride Challenge
Step 1: Visit a Participating Dealership
To begin, find a participating dealership. You can do this by visiting the official Let's Ride Challenge page.
Step 2: Scan the QR Code & Register
Once you're at the dealership, locate the Let's Ride Challenge sign with a QR code. Scan it with your smartphone, which will open a registration page. Enter your mobile number and follow the prompts to complete your profile with details like:
- Name
- Zip code
- Birthday
- VIN of your Harley-Davidson
- Current odometer reading
Step 3: Get Your Odometer Verified
A dealership representative will verify your VIN and mileage using a special verification QR code. Once this is done, you're officially signed up!
Step 4: Collect Your Keywords
Before you leave the dealership, locate three signs with unique keywords and enter them into the same webpage. These keywords help increase your Rev Score, improving your chances of winning prizes.
How to Earn Engagements & Boost Your Rev Score
Your Rev Score determines your ranking in the challenge. You can earn engagements by:
- Updating your mileage: Each dealer-verified odometer reading earns 20 engagements (max of 56 updates during the challenge).
- Collecting keywords: Each dealership visit allows you to find three new keywords, worth 10 engagements each(max of 84 keywords).
- Visiting new dealerships: Your first verified mileage update at a new dealership earns an extra 5 engagements.
Pro Tip: Save the Let's Ride Challenge webpage to your smartphone’s home screen for quick access to your stats and progress.
Exclusive Benefits for H.O.G. Members
While you don’t have to be a Harley Owners Group (H.O.G.) member to participate, members get extra perks, including:
- A free hat (after 5,000 miles)
- If you're not a HOG member, at 5,000 miles, you'll get a free one-year H.O.G. membership and will be emailed with the details in December 2025.
- An additional $5,000 prize if they win a motorcycle
Mileage Milestones & Rewards
As you ride, you'll unlock exclusive rewards:
- At Signup: Official Let's Ride Challenge sticker
- 1,000 miles: Challenge coin
- 5,000 miles: HOG members a hat, non HOG members a free one year membership
- Final mileage check in October: Let's Ride patch
Win a 2025 Harley-Davidson Motorcycle
The five motorcycles up for grabs are distributed across different mileage tiers:
- Silver Tier (2,500 miles): Nightster
- Gold Tier (2,501 – 4,000 miles): Street Bob
- Platinum Tier (4,001 – 5,500 miles): Fat Boy
- Diamond Tier (5,501 – 7,500 miles): Street Glide
- Black & Orange Tier (7,501+ miles): CVO Road Glide
How Winners Are Selected
Winners are determined based on the highest Rev Score in each tier. If there's a tie, winners will be chosen based on:
- Most total miles ridden within the tier
- Most mileage readings within the tier
- First to achieve mileage within the tier
- If still tied, judges will make the final decision
Frequently Asked Questions (FAQs)
Can I use a rental Harley-Davidson?
Yes! You can enter a rental Harley’s VIN and mileage, but you must provide a first and final mileage reading during your rental period.
Can non-Harley motorcycles participate?
No, only valid Harley-Davidson VINs can be registered.
Is the challenge available outside the U.S.?
No, the Let's Ride Challenge: Ride for Heroes is U.S.-only.
Can I win multiple bikes?
No, you can only win one motorcycle, but you remain eligible for prizes in each tier you've reached.
How do I collect my physical rewards?
Pick up your decals, coins, hats, and patches at participating dealerships after reaching mileage milestones.
When will I receive my free H.O.G. membership?
Eligible riders will receive an email in December with instructions for claiming their free one-year H.O.G. membership.
Join Me on This Epic Challenge!
I'm especially excited about the Let's Ride Challenge because my 2025 motorcycle documentary film is being sponsored by Harley-Davidson! My crew and I will be riding through Canada, British Columbia, Alberta, Alaska, and the Yukon Territory for 12 days while logging miles at dealerships and increasing our Rev Score. The film will air as a multi-part series in September 2025.
Check out my past motorcycle documentaries!
Final Thoughts: Get Out and Ride!
The 2025 Harley-Davidson Let's Ride Challenge: Ride for Heroes is an amazing opportunity to ride, support a great cause, and win big. So, what are you waiting for? Get off the couch, hit the road, and maybe—you’ll be the proud new owner of a 2025 Harley-Davidson motorcycle!
Let’s ride!
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